Meet the Founder



TEDx Speaker with over 2 Million Views

TEDx Speaker Coach

Public Speaking Trainer

Business Coach & Online Marketing Strategist

At my core, I am an idea person. I am fascinated by the power of the ancient art of storytelling to transmit ideas and create impact. I love how words can shape our conscious awareness and create a foundation for progress, change, and innovation.

My TEDx talk on “The Gentle Power of Highly Sensitive People,” which has already been viewed over 2 million times, showed me in very real terms that ideas still matter. Every day I have the immense honour and joy to receive messages from people all over the globe sharing how my talk changed their life in some way. A change of heart, a change of mind, a change of behaviour, or simply a feeling of being understood and validated. This matters, because ideas not only connect the dots, they connect us to ourselves and each other.

As a serial entrepreneur since my mid-twenties, I have made it my mission to turn ideas into form. A highlight from my entrepreneurial journey was when I succeeded at formulating a balm for my eczema based on nothing more than personal need, extensive research and electrifying passion. After witnessing the astonishing healing results of my balm (for both myself and others), I decided to share it with the world. I launched SELEXIR of Switzerland, a luxury skincare brand, across Europe and the Middle East. SELEXIR was critically acclaimed in glossy magazines such as Vogue, Glamour and Cosmopolitan amongst others, and was awarded the Harper’s Bazaar Hot 100 Award for Best SOS Skincare.

After selling this business in early 2014, I decided to channel my expertise and experience into supporting my fellow sensitive entrepreneurs through exclusive business coaching services to empower them to turn their sensitivity into their greatest business asset.

On a personal note, I am from Munich, Germany but have lived throughout Europe where I soaked up different cultures, viewpoints and languages! As much as I enjoy being a student of life, I am equally an ardent fan of academia and have graduated from the Sorbonne Paris, University College London and the London School of Economics. I am also a Reiki Master and deeply committed to my spiritual path. 

My mission with Red Dot Stage is to help other experts take the world by storm with their groundbreaking ideas. I believe the TEDx stage is one of the most powerful platforms in the world for experts, thought-leaders, CEOs and entrepreneurs to share their message. From personal experience, I know a TEDx talk not only touches the minds and hearts of the viewers, it also allows for the speaker to be instantly recognised as a leader in their field. This opens doors in a multitude of ways ranging from prestigious speaking invitations, book deals, magazine features, collaboration offers and the like. The opportunities are limitless!

For our Red Dot Stage coaching clients, I draw on my business background and personal journey as a TEDx speaker to help others succeed on their own life-changing “Journey to TEDx”!

Elena and her previous businesses have been featured in the above cited press.

Elena and her previous businesses have been featured in the above cited press.


Elena Herdieckerhoff, Founder & CEO of Red Dot Stage, is an award-winning serial entrepreneur and successful TEDx Speaker with over 2 million views on YouTube. In her TEDx talk, she explains why we need to change the prevalent cultural narrative around highly sensitive people. As a Highly Sensitive Person (HSP) herself, she has made it her mission to empower other HSP’s around the world to turn their sensitivity into their greatest asset. For Red Dot Stage, Elena helps visionaries and entrepreneurs land, craft and market successful TEDx Talks. On a personal note, Elena is trilingual English, German and French. She has graduated from the Sorbonne (DEUG), University College London (B.A.) and the London School of Economics (MSc). She is also a Reiki Master, lifelong spiritual seeker and is passionate about entrepreneurship, French literature and organic living!


Elena works with her team of exceptional and award-winning TEDx speechwriters to help you create the speech of a lifetime! Based on your subject matter, Elena will pair you with the right speechwriter to ensure the highest quality and success! Elena will be your main touchpoint throughout the process and her speechwriters work with her in close proximity to ensure that your authentic voice and story shine on the TEDx stage!

MEET CRAIG - TEDx Speechwriter

My role in the development of your inspiring TEDx talk is to turn your ideas into a captivating story.

You’ll receive a written draft that feels like your talk because of course it is your talk. It’s based on your ideas, your experiences and your stories. I’ll make your message stick through a combination of specialist speechwriting skills and a fresh perspective.

Your talk will benefit from my experience as a TEDx speaker coach and speechwriter to thought leaders on a fascinating range of topics. In 2018, I won a coveted Cicero Speechwriting Award from the Professional Speechwriters Association for a TEDx talk given in the UK.

Craig is a member of the Professional Speechwriters Association and UK Speechwriters Guild.

We are thrilled to share that Craig won the Cicero Speechwriting Award for a TEDx talk in 2018.

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MEET EDDIE - TEDx Speechwriter

Storytelling is at the heart of any great TEDx talk and it is how I build any speech that I write. I have worked with authors, thought leaders, CEOs, and everyone in between, to help them craft “ideas worth sharing.”

When I work with my clients, it is my goal to help them create a talk that matches their voice, their tone, and their personality. I have also ghostwrote and authored articles that appeared in Forbes, Crain's, CIO, PR Daily, Campaigns and Elections, and Business News Daily.

My professional background spans the worlds of entrepreneurship, science, education, and public affairs.

However, I have written across many industries—a great speech is great regardless of its subject matter. I look forward to working with you on your next TEDx talk.

Eddie is a member of the Professional Speechwriters Association and American Copy Editors Society.

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MEET DAWN - TEDx Speechwriter

I am an award-winning speechwriter, speaker and communications director with 15 years experience supporting CEO’s, C-level executives, and Fortune 100 companies. I provide speechwriting, thought leadership, and coaching services to high profile clients, companies, foundations, and associations. In particular, I am specialized in helping senior executives become recognized as Thought Leaders who are influential in their industries.

Born in Los Angeles, California, I am known for my creative writing talent, and attended UCLA where I earned my degree in English. I continued my education at USC where I earned my Masters in Professional Writing. I have written for some of the world’s most influential venues including TEDx and look forward to co-creating your TEDx talk with you!

Our Client relatIonship Executive



Karen is our Client Relationship Executive and she is dedicated to making your experience working with us joyful, easy and seamless. Karen brings her strong relationship and organisational skills as well as her positive energy to the table and loves seeing powerful ideas being shared on the TEDx stage!