Congratulations, you did it! You applied and landed a TEDx talk, you gave a stellar stage performance, and your talk is now live on YouTube. What’s next? What can you do to make your message spread like wildfire?
By the way, the time to start planning and planting seeds for this outcome starts way before your talk goes public. You want to be clear on your business objectives and have a solid marketing strategy in place so that when the time comes, everything is orchestrated and all you have to do is focus on the execution. The first 24 to 48 hours after your talk is released on YouTube are by far the most critical.
To help you devise a sound marketing strategy that delivers results, I have compiled a quick checklist for you with my ten best tips so your TEDx talk has the highest chance to go viral!
- Use Facebook Ads to get some initial eyeballs to your video to get the initial push you need to create a viral effect.
- Post your TEDx talk video in Facebook Groups related to your topic so you can start interacting with people who respond to your video and build more momentum.
- Email your family, friends, and extended community (including your email list) and ask them to share your talk on social media. Provide a graphic and/or short email script they can share (make it real easy for them!)
- Write to relevant Facebook Page owners and ask them to share your talk on their page!
- Create a one- to three-minute teaser video of your TEDx talk and run ads to it with a link to an opt-in page that features your full talk and a way to collect email addresses in exchange for a free digital gift.
- Post a blog post on your website and/or high visibility sites such as Medium about your TEDx experience and include a link to your TEDx talk. Share on social media and run ads to increase visibility.
- Connect with key Influencers in your industry or niche, and ask them to share your TEDx talk with their audience/followers.
- Write a Press Release and disseminate it to the relevant media and PR agencies.
- Spread the word by going on podcasts, guest blogging, or speaking at virtual tele-summits. Podcasters and event organizers are always looking for quality content and great presenters to interview!
- Create an online contest with amazing prizes for people who share your talk. Everyone has a competitive streak so let them rival for who has the most influence!
BONUS TIP: Reach out to my Red Dot Stage cofounder Dr. Josephine Gross or myself on Facebook @reddotstage and share your talk with us. If we fall in love with your idea, we will be happy to share it with our audience as well!
These tips are just a starting point. The possibilities are endless so stay tuned as we share more insights, tips, and strategies to help your TEDx talk go viral.
Wishing you and your talk a world of success!